During the 1950s & 60s high-rise hotels were being developed - first starting with the nine floor 1955
Riviera, The Dune's 1964 Tower, The Sahara's 1964 Tower, The Sands' 1966 Tower and the tower at
the new 1966 Caesars Palace. It was time for the Frontier to follow suit and its moderization brought it
back from near oblivion. Its roadsign became the world's tallest - beating the Stardust and Dunes tall
roadsigns out for that distinction. The Frontier also re-established its standing in entertainment
by providing a new showroom and top-name headliners.
These prime locations of the former Desert Inn and Frontier are among the most historically important sites
on the Las Vegas Strip. The Encore is now nearly completed and the Plaza Hotel will soon start building
several tall hotel towers on the former site of the recently demolished Frontier.
See the 'After' photo below to view the current Wynn Las Vegas Hotel from the nearly exact location in 2007.